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Thursday 4 December 2014
Tuesday 2 December 2014
TARGET AUDIENCE PROFILE
How does your media product represent particular social groups?
In my Viewer Profile below, which I have created in Pages and which I based on NME's reader profile, I give an account of my target viewer's media consumption, leisure interests, tastes and brand preferences. As films are often cross-promoted in synergistic ways, I wanted to ensure that I knew how my target viewer could be attracted and addressed. For example, he/she would use a smartphone to check our film's Facebook page, see our trailer at cinema screenings for his/her favourite films and catch the latest pictures from our shoots on Instagram.
I made this because I thought these things where the most popular things for teenagers at the moment. I did some research to look at what is popular with teenagers. Things like twitter, Instagram and Facebook are very important and popular within teenagers. I also added things that teenagers and people in the early 20's like to do, this is things like drinking, listening to music, shopping and so on. Some movies I added on here are that are similar to ours, which shows teenagers and young adults will love our movie, and it will appeal to them.
In my Viewer Profile below, which I have created in Pages and which I based on NME's reader profile, I give an account of my target viewer's media consumption, leisure interests, tastes and brand preferences. As films are often cross-promoted in synergistic ways, I wanted to ensure that I knew how my target viewer could be attracted and addressed. For example, he/she would use a smartphone to check our film's Facebook page, see our trailer at cinema screenings for his/her favourite films and catch the latest pictures from our shoots on Instagram.
I made this because I thought these things where the most popular things for teenagers at the moment. I did some research to look at what is popular with teenagers. Things like twitter, Instagram and Facebook are very important and popular within teenagers. I also added things that teenagers and people in the early 20's like to do, this is things like drinking, listening to music, shopping and so on. Some movies I added on here are that are similar to ours, which shows teenagers and young adults will love our movie, and it will appeal to them.
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