In my Viewer Profile below, which I have created in Pages and which I based on NME's reader profile, I give an account of my target viewer's media consumption, leisure interests, tastes and brand preferences. As films are often cross-promoted in synergistic ways, I wanted to ensure that I knew how my target viewer could be attracted and addressed. For example, he/she would use a smartphone to check our film's Facebook page, see our trailer at cinema screenings for his/her favourite films and catch the latest pictures from our shoots on Instagram.
I made this because I thought these things where the most popular things for teenagers at the moment. I did some research to look at what is popular with teenagers. Things like twitter, Instagram and Facebook are very important and popular within teenagers. I also added things that teenagers and people in the early 20's like to do, this is things like drinking, listening to music, shopping and so on. Some movies I added on here are that are similar to ours, which shows teenagers and young adults will love our movie, and it will appeal to them.
BFI
I used the BFI website too get some information and data from various films too present it in a diagram. I used the website Piktochart as I thought the options and charts where easy too use and looked a really nice end picture.
Add your research on BFI exit polls!
ReplyDelete